Site Answered

You’re on a roof, in an attic, or under a sink. The phone still gets answered.

An AI receptionist for home-service businesses, set up in your words: your trade, your service area, your service fee, what counts as an emergency. She books into your calendar and texts you what happened.

The demo answers for Saguaro Plumbing, a made-up shop in Phoenix, so you can call without bothering a real one. Lisa, the calendar and the texts are real, and she’s set up the same way for an HVAC company, an electrician or a roofer.

Incoming call8:41 PM, Thursday
Saguaro Plumbing, this is Lisa, how can I help?
Hi, my water heater just let go, there’s water all over the garage floor.
Let’s get someone out to you. First, if you can reach it safely, shut the cold water valve on top of the heater and flip its breaker off. What’s your name?
Dan Herrera. I’m at 4120 East Cactus Road in Phoenix.
Thanks Dan. The emergency service fee is one hundred eighty-nine dollars and covers the first hour. Want me to get Mike out tonight?
Yes, please.
Checked the schedule: 9:00 PM tonight open
So that’s Dan Herrera, 4120 East Cactus Road, and I’ll reach you on this number, six zero two, five five five, zero one nine eight. Right?
Right.
Booked: Emergency, tonight 9:00 PM
You’re booked for nine tonight. I’ve texted you the details, and Mike will call you back on this number in a few minutes.
Texted Dan the booking · Texted Mike the summary

What lands on your phone

Within a minute of the call ending. Not a recording to listen to, the four things you need to act on.

To you, the owner

Saguaro Plumbing: new call !!! EMERGENCY - NOW Emergency Dan Herrera - (602) 555-0198 4120 E Cactus Rd, Phoenix Water heater failed, water in garage BOOKED: Thursday at 9:00 PM Call Dan back to confirm you’re on the way. (1.9 min call)

To the caller

Saguaro Plumbing: Emergency booked for Thursday at 9:00 PM. Name: Dan Herrera Address: 4120 E Cactus Rd, Phoenix Your number: (602) 555-0198 Mike will confirm. If anything above is wrong, reply to this message.

If a customer replies with a correction, it’s forwarded to you. If Lisa wasn’t sure of a name or a street, your text says so instead of guessing.

She runs on your job card, not a script

Setup is a thirty-minute call where I listen to how you actually answer the phone. What you do, what you never do, where you go, what you charge to come out, what you call an emergency, and the five questions people always ask you. That becomes Lisa’s job card.

This is Saguaro’s, the demo plumber. It’s the same file Lisa is running on right now, and this page is built from it. An HVAC company’s card has different questions on it; the shape is the same.

Saguaro PlumbingJob card · owner Mike
Covers
Phoenix, Scottsdale, Tempe, Mesa, Chandler, Glendale, Peoria, Paradise Valley
Further out
Gilbert, Queen Creek, Surprise, Cave Creek, Goodyear, Avondale (an extra forty-five dollar trip charge)
Hours
Monday to Friday, 7 AM to 6 PM. Saturday 8 AM to 2 PM. Emergencies 24 hours, 7 days.
Service call
An eighty-nine dollar service call fee, which is waived if you go ahead with the repair
Emergency
A one hundred eighty-nine dollar emergency service fee for after-hours or same-day emergencies, which covers the first hour on site
Counts as an emergency
Water actively leaking or flooding, a burst pipe, a failed water heater with water on the floor, no water at all, sewage backing up, or a leak near electrical. A dripping faucet or a slow drain is not an emergency.
Never does
septic pumping, pool plumbing, irrigation and sprinkler systems, HVAC and air conditioning
Quotes
Quotes for anything beyond a repair visit are given after an on-site estimate. Estimates for water heaters, repipes and sewer work are free within the core area.

What she does, and what’s next

Honest list. The left column is running today for the demo line; the right is built in the order people ask for it.

Today live

  • Answers every call, day and nightIn your words, with your service area, fees and hours.
  • Sorts emergencies from everything elseA safety step first, then the fee, then a booking or a live transfer.
  • Books into your calendarReal open slots, confirmed only after the booking actually succeeds.
  • Texts you the summaryWho, what, where, booked or not, and anything she wasn’t sure of.
  • Texts the customer their bookingThey can reply with a correction; it lands on your phone.
  • Missed-call text to the customerHung up before saying anything? They get a text asking what they need.
  • Takes messages, deflects sales calls, says no outside your area

Next in the order you ask

  • Estimate follow-upThree days after a quote, she calls or texts to ask if they’d like to book.
  • Day-before confirmationsA text the evening before, a call if they don’t reply. Fewer no-shows.
  • Review requestsA text after the job with your Google review link.
  • Seasonal reminders and win-backs“Your AC tune-up is due”; “we haven’t seen you in a year”.
  • Weekly reportCalls, bookings, emergencies, what was missed, and the dollars behind it.
  • Jobber, Housecall Pro, ServiceTitanBookings straight into your schedule instead of a calendar.
  • Web booking on your siteThe same job card, answering through a form.

What she refuses to do

Most of the damage a bad receptionist does is by saying yes. These are built in for every trade, not optional.

What it costs

One business, one number, unlimited calls. Two at once if it comes to that. No contract.

Solo

One truck, one number.

$149 a month
  • Answers 24/7, every call, in your words
  • Books into your Google Calendar
  • Text to you after every call; text to the customer after every booking
  • Corrections from customers forwarded to you
Hear the demo first

Setup: free if you fill in the job card yourself, or $497 for the thirty-minute call where I build it with you. Fourteen days free either way, no contract, cancel any month.

The math for a small home-service business

Calls you miss in a month while on a job20
Callers who don’t call back or leave a message8 in 10
Of those, ones that would have become a job1 in 3
Average job, service fee included$450
Lost each month≈ $2,400

Those rates come from call-tracking studies of home-service businesses; your own numbers go in on the setup call. One saved emergency call covers the month.

Built for the trades where the owner answers the phone

Two to fifteen people, one business number, nobody sitting at a desk. Built for the US and Canada; it works anywhere with a phone line.

Questions owners ask

Do I need to change my number?

No. Your number stays on the truck. You set your phone to forward calls when you’re busy, when you don’t answer, or after hours, and Lisa picks up. Nobody sees a different number.

Does it sound like a robot?

Call the demo and decide. Callers who ask are told it’s an AI. Most don’t ask; they want a plumber, not a conversation.

What about Spanish?

She takes the caller’s name and number and tells them you’ll call back. A Spanish-speaking version is next on the list; ask if you need it.

What if she can’t answer something?

She takes the caller’s name and number and tells them you’ll call back. She never makes something up to close the call.

What happens with an emergency during the day?

Your choice on the setup call. Either she puts the caller straight through to your phone, or she books the earliest slot and sends you an urgent text.

Does she work with my scheduling software?

Google Calendar today. Jobber, Housecall Pro and ServiceTitan are next, in the order people ask for them.

Who is behind this?

Heinrich Viljoen, in Cape Town, South Africa. I build and set up each receptionist myself, and that’s why it costs $297 and not $500. Your calls are answered by software that doesn’t sleep; I answer email and WhatsApp through US business hours, which are my afternoon and evening. This is a young business; the demo line is how I earn your trust.

Hear it first. Then talk to me.

Call the demo line the way a customer would call you. If you’d want that answering your phone, email me and we set up a thirty-minute call.

Site Answered · Heinrich Viljoen, Cape Town, South Africa. Demo calls are recorded so I can improve Lisa; don’t share anything private on the demo line. South African businesses: WhatsApp me instead, here.